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The Power Struggle Over the Cable News Network Shows How Flawed US Media Now Is.

This past Thursday night, while unconfirmed reports spread regarding the Brown University gunman, CNN’s Kaitlan Collins used social media, noting the confusion and directing people to her network’s 9pm newscast.

Even though CNN is certainly not a impeccable news source, her statement resonated to many. It is one of the broadcasters where you can find grounded and mostly reliable reporting – especially during crises such as the one taking place close to a New Hampshire storage facility.

An Uncertain Situation Amid a Corporate Tug-of-War

However the news network, now middle-aged, finds itself in a precarious state as two massive media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has been drawn into a high-risk game of mergers and acquisitions, not as a question of what benefits the information-seeking public.

“This represents another instance of the profound systemic issues with roots in many years of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a business story with influential figures as the main characters, but there is scant discussion of the common good,” Pickard explained.

The Complicating Element: The Former President

The CNN scenario is complicated by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” antagonist.

Recall the shouts of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to prefer that suitor more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Possibility of More Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a relief to many at the network, but it’s far from a safe harbor. That arrangement could position CNN for another sale. It never ends.

If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should block both deals.

“Each proposed deal would be bad for the country, and both should be challenged by regulators,” Wu argued.

The Core Issue and a Path Forward

Whatever happens regarding CNN, the bigger problem endures.

“Our current system is a highly anti-democratic system, but we must resist learned helplessness,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to foster this hyper-commercialized monster, and revised policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is very unlikely now, but that should not imply it will never happen.

Policies that support independent news organizations, bolster local journalism, fund public media, and prevent the concentration of media power in a handful of hands are within reach – they are essential for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be pawns in the most recent merger game.

DS
By

Douglas Stewart

A digital strategist with over a decade of experience in crafting effective online campaigns and user-centric web designs.

Plasma Digital Blog

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